• February 23, 2019
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In March of 2017 I joined the Orange County Modern Quilt Guild. In 2018 I formally joined the board and floated the idea of redesigning the logo. I had thought it might be a good item to take a look at our logo and see if we could give it a refresh. I liked the look of the logo but thought that it would be cool if we had a logo that could be pieced, to be included in other projects, or simply to create a wall hanging.

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RESEARCH

I wanted to see what else was out there, I went to the Modern Quilt Guild’s Website and pulled every logo I could find.

I thought the geometric qualities of the logos below helped them stand out as bold symbols of not only the guilds they were representing but the cities they came from. I especially like the Austin Guilds logo because of their use of blocks you associate with quilting and the abbreviation that most know to mean Austin, allowing them to just use the symbols if they wanted to.

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FIRST DRAFT

A few of the things I liked about the original logo are; The use of the hexagon (a common shape in modern quilting) and the range of oranges used in the logo. Using that I created the following drafts as potential logos.

Part of why some of the other logos were so strong is they weren’t only about the guild but they truly represented the city/area they were from (Denver/Maritime). Using that as a basis I wanted to incorporate the ocean into the logo because one of the first things people think of when they think Orange County is the beach.

These are the three logos I took to the Guild’s board.

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FEEDBACK

Automatically most people were drawn to the first two options, most liking the geometric qualities of the first the best. They also liked the idea of pushing the orange idea further and adding a stem or leaf to the orange.

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SECOND ROUND

After receiving the feedback from the guild’s board I decided to explore the geometric version a bit more. Before deciding on a final design I wanted to put the logo through a few stress tests, while 90% of where the logo will be used is online in the digital space I also wanted to make sure the logo looked good in white, black, and greyscale. This way if the logo was printed in black and white we know it would still read as the correct logo.

I also placed the logo in a few of our online presences to make sure that where people would be seeing it the most it would read well.

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THE FINAL DESIGN

In November 2018 the Orange County Modern Quilt Guild approved the new logo to be used.

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THE QUILT BLOCK

Using a few y-seams and some half hexagons I was able to make my vision of the new OCMQG logo into a reality!

Soon there will be a pattern written so all OCMQG members can recreate the logo to use in whatever way they see fit!